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SiliconView ® is a registered trademark of Landmark Screens, LLC.
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High Traffic, High Visibility
From San Francisco to San Jose, the Highway 101 corridor in Silicon Valley is filled with highly educated, demographically desirable drivers that see SiliconView. In fact, the commuters and valley visitors that travel this corridor are among the most affluent mobile customers in the country. The results of a recent Harris Poll administered to a sampling of these commuters indicated that 29% of the respondents earned between $50,000 and $100,000, and an additional 29% earned between $100,000 and $200,000 per year. In this strategic location, over 7 million drivers a month will notice your message.
The average effective daily traffic volume on Highway 101 stands at over 235,000 vehicles (113,000 southbound and 122,000 northbound). Approximately 92% are passenger vehicle commuters on this stretch of freeway, and often they are slowed to bumper-to-bumper traffic creating more "view time" for SiliconView. Advertisers on SiliconView are in good company with other nationally recognized companies.
The bend in the highway to the south ensures that northbound
motorists can't miss the "head-on" viewpoint of the billboard, delivering
superior visibility, clarity and color vibrance. Image characteristics are
computer-controlled to compensate for varying environmental conditions
(bright sun, fog, rain, overcast, etc.) and day and night viewing. The dynamic
rotation is an added bonus that increases viewer recall, and all of
this sets SiliconView apart from the static clutter that fills Highway 101.
For more information on Notability, CPM and Viewer Exposure,
see Media Kit
Highly Advanced Technology
SiliconView is "always on" with guaranteed reliability.
The electronic billboard is proven to be highly energy efficient, easy and
fast to access, and cost effective to update with small digital file footprints.
With LED technology, SiliconView has been designed and engineered to utilize
color ranges and contrast that far surpass HDTV quality. In fact, the electronic
display can deliver 36,600 discernibly different colors in a single image.
All this quality and performance at a size that commands attention and fosters
retention. Image characteristics are computer-controlled to compensate for
varying environmental conditions (direct sun, fog, rain, overcast, etc.) and
day or night viewing. So no matter what the climate, your ad is always photo-quality
to allow for effective communications to prospective customers.
Messages Stay Fresh, Get Increased Notability
Unlike conventional static billboards that may display the same image for months, SiliconView was developed to keep content fresh with digital messaging that changes up to 10 times per minute for a total of 1,550,000 average image exposures (opportunities for the image to be seen and the message to be read) per weekday with attention captured on 91% of those exposures. In fact, what sets SiliconView apart from traditional billboards is the rotation of your message. SiliconView is more than 6 times more effective than static billboards, resulting in increased viewer attention and retention.
And because these image sequences rotate, the visual experience remains “refreshed”—that means no ad “wear-out”and no viewer “burn-out.” Ads can be updated to include new and timely information or to coincide with other seasonal marketing activities. The illuminated screen displays millions of brilliant colors showcasing your message clearly—anytime of the day, rain or shine.
For more information on Notability, CPM and Viewer Exposure,
see Media Kit
Run “Multiple-Part” Messages and Campaigns
SiliconView's rotational format is perfect for creative approaches
to messaging in many industries: Seasonal apparel, Finance, Sports, Automotive,
High Tech, Bio Tech, Travel, Entertainment, and more. SiliconView's advanced
technology is highly flexible, allowing advertisers many ad rotation options
for meeting their advertising goals. Most commonly used is a 5 second display
of a single image which rotates every 36 seconds, featuring 6 advertisers,
with 1 second between images. Alternatively, advertisers may choose to display
multiple images with a common theme, or sequential images that ultimately
build a story line. Unlike traditional billboards, your message is not limited
to "one face." You can run multiple messages for the cost of one.
If you need some assistance, we'll be happy to help you evaluate your options.
Get Up and Running in 24 hours
In a world where the only constant is change, SiliconView helps
capitalize on your opportunities. Our underlying digital platform eliminates
weeks of billboard pre-production. Simply email your digital file to us, and
within 24 hours you will be “on-board!” And if you want to “swap-out”
your creative, file preparation is fast and easy, allowing you to streamline
your lead-time and reduce your costs. This digital breakthrough also gives
you flexibility in creating timely and relevant messages.
It’s Cost Effective
Compared to other media, The SiliconView Electronic Billboard
is one of the most cost effective means to communicate your message to a highly
desirable Silicon Valley audience. Studies show that SiliconView is proven
to be 6 times more efficient at capturing attention compared to static billboards.
What's more, because SiliconView is digital, the cost of printing billboard
sheets is eliminated, saving time-to-market, printing costs, shipping costs
and additional production costs.
Automatic Monitoring
At SiliconView we are committed to helping you deliver your
message to the market quickly, easily and cost effectively. Image status is
independently and continuously monitored to ensure the highest quality presentation,
and complete audit trails are recorded automatically for future reference.
The Best Outdoor
Is Getting Better!
Coming July 2008, SiliconView V2. Smart, self-adjusting, state-of-the-art--the worlds only 5 color LED outdoor display. With an Expanded Color Gamut, not available on any other outdoor, SiliconView V2 will produce the most Crisp, Saturated and Eye-Catching creative ever seen. Also, Modified Day Parting and quick turn-around will keep images fresh and targeted. Live Internet Image Synchronization will place the best outdoor everywhere-- browse with a computer or via modern smart mobile. For more information please contact us. SiliconView V2, beautiful, modern, everywhere.
Check out these special featured articles:
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